We'd already gotten word of HP's new $40 million "Let's Do Amazing" ad campaign earlier today, but the company has just now rolled out its first series of ads to give us some indication of how all that money is being spent. Somewhat curiously, for an ad campaign partly intended to reintroduce the HP brand to consumers, the ads stray pretty far beyond HP's consumer products (including a trip to a UPS sorting facility and the Venetian's IT department), but we do at least get to see Dr. Dre extol the benefits of HP Beats audio -- not to mention a little beatboxing from Rhys Darby of "Flight of the Conchords," who serves as the host of the ads. Head on past the break to check out the Dre ad and HP's introduction video, and hit up the link below for the rest of the series. Continue reading HP rolls out 'Let's Do Amazing' ad campaignHP rolls out 'Let's Do Amazing' ad campaign originally appeared on Engadget on Thu, 11 Mar 2010 16:31:00 EST. Please see our terms for use of feeds.Permalink   |  HP YouTube Channel, HP  | Email this | Comments Continue Reading »

Usually it's frustrating to see a kickass video with no background info. This time, I don't care. I don't even want to know how or why someone made a Passat 4x4. I just want to watch that sucker churn. More » Continue Reading »

Sure, you read reviews and take recommendations from friends before you buy a new cellphone, but have you ever stopped to consider what the inventor of the cellphone uses on a daily basis? C-SPAN has, and recently took the opportunity to ask the man himself, Marty Cooper, that very question during a wide-ranging interview. While Cooper said that he has used an iPhone previously, he recently passed it on to his grandson in favor of a Motorola Droid, which he says he chose because he wanted to get more experience with Android. But that's not all, Cooper also revealed that he carries a Jitterbug as well for when he just wants to make phone calls. Surprising for a pioneer of mobile technology? Not exactly, as Cooper actually co-founded Jitterbug with his wife, who he credits with inventing the phone. Head on past the break to watch the complete interview.Continue reading Cellphone inventor Marty Cooper uses a Droid.... and a JitterbugCellphone inventor Marty Cooper uses a Droid.... and a Jitterbug originally appeared on Engadget on Thu, 11 Mar 2010 16:04:00 EST. Please see our terms for use of feeds.Permalink Phandroid, Android Central  |  YouTube  | Email this | Comments Continue Reading »

When Jason first played with JooJoo's tablet, he caught a fleeting glimpse of a 1.6GHz Intel Atom in the device's BIOS. Via the FCC, now we know for sure: It's based on the Atom processor, and as predicted, Nvidia's Ion. More » Continue Reading »

A niche market, yes, but when you reach a certain age and the idea of going on a cycling-and-camping holiday in a foreign country appeals, you've got to consider how to transport your bike over. More » Continue Reading »